The way we market our products and services in the digital world is very different and evolving very fast. Traditional advertising methods resort to push strategies through mass media vehicles. The main target is to reach out to the maximum number of people and then hope that a certain minuscule percentage converts.
Since the advent of Social Media Platforms like Facebook, Twitter, YouTube, LinkedIn and SlideShare, customers and businesses are now directly connected to each other all over the world. Terms like permission marketing, dedicated marketing and targeted advertising are doing the rounds!
Millions of people are now communicating their personal likes, dislikes and moods on the single largest human directory on earth - Facebook. Through these sites, they share their experiences and views about products, services, advertisements and marketing campaigns they come across.
As a business entrepreneur or a brand, you just cannot ignore this new digital mass media. One needs to learn and adopt this new direct method of attracting, engaging and communicating with customers.
This requires you to be present on popular social media channels like Facebook, Twitter, YouTube, LinkedIn and SlideShare, to name a few. While all these platforms allow you to open free accounts, few of them also allow you to custom-design your page.
This presents an opportunity for you to integrate your marketing communications to carry your corporate brand or campaign identity. Your page can be designed to maintain uniformity with your website, your product / service, or industry communications. This helps increase consumer connect by engaging them and increasing retention.